𝗧𝗵𝗶𝘀 𝗪𝗲𝗯𝘀𝗶𝘁𝗲 𝗟𝗼𝗼𝗸𝘀 𝗚𝗼𝗼𝗱. 𝗕𝘂𝘁 𝗜 𝗪𝗼𝘂𝗹𝗱𝗻’𝘁 𝗟𝗮𝘂𝗻𝗰𝗵 𝗜𝘁 𝗬𝗲𝘁.

A website can look beautiful and still have serious problems.

When I review a business website, I don’t start by asking:

“Does it look modern?”

I ask:

“𝗖𝗮𝗻 𝗮 𝗽𝗼𝘁𝗲𝗻𝘁𝗶𝗮𝗹 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 𝘁𝗵𝗶𝘀 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗶𝘁𝗵𝗶𝗻 𝗮 𝗳𝗲𝘄 𝘀𝗲𝗰𝗼𝗻𝗱𝘀?”

Here are 5 things I check:

✔ Is the headline immediately clear?

✔ Is the primary CTA obvious?

✔ Does the mobile experience feel intentional?

✔ Are trust signals visible?

✔ Is the page guiding visitors toward a decision?

If several answers are “no,” adding another animation or changing the color palette won’t solve the real problem.

𝗚𝗼𝗼𝗱 𝗱𝗲𝘀𝗶𝗴𝗻 𝗮𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗮𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻. 𝗚𝗿𝗲𝗮𝘁 𝗨𝗫 𝗱𝗶𝗿𝗲𝗰𝘁𝘀 𝗶𝘁.

That’s the difference I look for when working on WordPress websites.

𝗪𝗵𝗮𝘁 𝘄𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗰𝗵𝗲𝗰𝗸 𝗳𝗶𝗿𝘀𝘁 𝘄𝗵𝗲𝗻 𝗮𝘂𝗱𝗶𝘁𝗶𝗻𝗴 𝗮 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘄𝗲𝗯𝘀𝗶𝘁𝗲?