Every year, businesses decide three weeks before their busiest season that the website needs a complete makeover. Here’s why I tell them to wait, and what to do instead.
Last week every plugin update on my site said “success.” Behind the scenes, my contact form and chat button had switched off, and I’d never have known who tried to reach me.
Black Friday is on 27 November. Most businesses spend the next few weeks planning their offer, and almost none check whether their website can actually handle it.