Imagine two websites.
Website A
Beautiful.
Modern.
Amazing animations.
Perfect typography.
Looks incredible.
But…
It generates very few enquiries.
Website B
Simple.
Not flashy.
Fewer animations.
But visitors understand the offer immediately and regularly contact the business.
Which website is better?
I know which one I’d choose.
But here’s where it gets interesting:
A website doesn’t exist to impress the designer.
It exists to serve the business and the person using it.
So I’d rather have:
10% less “wow”
and
100% more clarity.
That’s why I think the best website isn’t necessarily the prettiest one.
It’s the one that does its job exceptionally well.
Your turn:
A or B?
And more importantly…
Why?
